UndergroundAffiliateMarketingTechnique
Underground Affiliate
Marketing Technique
By Yanik Silver
One of my favorite new affiliate marketing techniques is really, really
simple yet quite powerful. Let me ask you a question – how do you feel
when you see a link like this inside an email you get promoting a
product?
www.affiilateprogram.com/?imakecommissionfromu
You know right away the guy or gal is making an affiliate commission,
right? Of course, and on a logical level you know it’s fine, but
emotionally you don’t like it. Even URLs that are redirects or those
little shortened URLs – there’s something a little off about it.
Well I’ve been seeing some good results taking a different approach.
I’ve been buying my own domain to promote affiliate programs I really
believe in and doing the same for my top affiliate partners.
Let’s start from the standpoint that you’re the affiliate promoting a
product. I’ll give you a quick example of how easy this is. Inside the
revision of "33 Days To Online Profits" 2005 edition, Jim Edwards and I
made one little change. For the last few years we’ve recommended a
registrar for domain names and just had a link inside the PDF to the
website (it was a cloaked link that said something like "recommended
registrar"). We never really made much commission
from that affiliate link even though people reading this work really
needed to buy new domains (in most cases). But this year we did
something different. I signed us up at www.WildWestDomains.com to
become a reseller for GoDaddy. Then instead of just putting in our
extra long link from Wild West – I bought us another domain name. We
are the proud owners of
www.UltimateDiscountDomains.com. Inside the "33 Days" book we reference
UltimateDiscountDomains.com as our recommended source and we’ve been
getting a steady $75 to $150 a month in commission checks from them.
I’m not going to retire on that, but it illustrates the big difference
from using this technique.
Here’s a couple things that I believe make it work.
1. People would rather click on just the domain name itself. Anything
that smells like an affiliate link isn’t going to work as well as a
naked URL.
2. The domain name has a benefit to it. I’m a strong believer in making
the URL have a distinct benefit to people as soon as they read it. A
perfect example is my InstantSalesLetters.com site – you know what the
benefit is when you hear the domain. A good way to get a domain that is
still available is to add some kind of prefix, such as "instant,"
"ultimate," "mega," or "super."
3. It’s a dot-com. I’m not a huge fan of buying .net and .org names. I
still think the king of the hill is dot-com. Now I’m not saying there
isn’t a place for those other names (like blocking competitors and
preventing rip-offs) but for me – dot.com is the way to go.
-- Side Note: The reason our affiliate link inside this ebook producea
sales is that we make a point of recommending it specifically as a
resource for readers. It’s not just an aside but integrated into the
content. --
Okay now let’s turn the tables and look at this technique from the
merchant's point of view…
If you want to do something special for your top affiliate/JV partners
– buy them their own domain name. For instance, I own about 25
different variations on www.UltimateCopywritingWorkshop.com
(that’s the main domain for my huge Internet copywriting course). Then
I registered top affiliates domains like UltimateCopyWorkshop.com,
MegaCopywritingWorkshop.com, UltimateCopyManual.com, and so on.
Each of these could easily be the "main" domain for a product, so they
are very good domains. Now behind-the-scenes to make this work I simply
set up a redirect inside my control panel for each domain name. You
know it’s really simple if I can do it! That means I didn’t need to get
hosting set up for each of these domains. I simply redirected or
forwarded their new domain to what the partner’s affiliate link is (for
instance www.UltimateCopywritingWorkshop.com/?12345)
Here’s what else is great from your affiliates' standpoint (aside from
what we covered originally):
1. You care. You’ve taken the time to register them a domain. And
reciprocation also kicks in, so they feel more inspired to promote your
products.
2. They can easily use the domain during interviews, in articles, on
their websites, etc. without it appearing like an overt pitch.
Last point on this is that you control the domain. If an affiliate
isn’t producing or never promoted your product, you can yank the domain
from them. Fear is a huge motivator, so if you even mentioned you might
need to re-assign their domain since they haven’t done anything with it
– it would get a lot of your partners promoting.
I’m using a variation of technique to run Dan’s affiliate program for
the Gold membership.
This time we are not giving each affiliate their own domain, but we’ve
set up each of our partners with their own sub-domain name like
www.dk3monthspecial.com/trial/ or www.dk3monthspecial.com/freebie/.
You’ll notice each of sub-domains is a word that actually makes sense
and not an affiliate id#. We also did the same thing for big promotion
periods with sub-domains like this:
www.yourvalentinesgift.com/frompaul/
Frankly, my affiliate program is the single biggest traffic and
profit-generation source I use in my business and anything you can to
make your product stand out – the better you’ll do. I have a friend who
was in the adult Internet world and they are the savviest Internet
marketers I know. He would actually set up an entire site for a top
partner. It would have not only a whole different domain name, but it
would have a different look and feel than the main company’s site. It
was almost like a private label version but the parent company
controlled it for the affiliate. He said this was one of the highest
producing techniques he used.
Now that you’ve seen how powerful this is – there’s only thing left to
do – go buy some more domains. There’s a spot I know where you can find
them.
========================================================== Yanik Silver
is recognized as the leading expert on creating automatic, moneymaking
websites...and he still doesn't know how to put up a website.
He is the author, co-author or creator of several best- selling online
marketing books and tools, including his newest resource - http://www.UltimateCopywritingWorkshop.com
The massive home study course is taken from a very recent $4000/person
workshop taught exclusively by Yanik for 2 1/2 days! Inside you can
sneak away with every single trick, tactic, formula, shortcut, strategy
and jealously-guarded secret the Internet's #1 most-celebrated
copywriter uses to create huge piles of cash at will.
UltimateCopywritingWorkshop
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